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| | __NOTOC__ __NOTITLE__ | | __NOTOC__ __NOTITLE__ |
| | <div style="width: 850px; height: 478px; margin: 0; padding: 0px; overflow: hidden;"> | | <div style="width: 850px; height: 478px; margin: 0; padding: 0px; overflow: hidden;"> |
| − | [[File:Sample_image.png|850px]] | + | [[File:Project06-pinkybrain.jpg|850px]] |
| | </div> | | </div> |
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| | <div style="width: 850px; height: 550px; margin: 0px; padding: 0px; padding-top: 20px; overflow: hidden;"> | | <div style="width: 850px; height: 550px; margin: 0px; padding: 0px; padding-top: 20px; overflow: hidden;"> |
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| − | <div style="float:right; width: 278px; height: 550px; margin: 0px; padding: 0px; overflow: hidden;"> | + | <div style="float:right; width: 278px; height: 550px; margin: 0px; padding: 0px; overflow: visible;"> |
| | <html> | | <html> |
| | <iframe width="280" height="545" frameborder="0" scrolling="auto" marginheight="0" marginwidth="0" | | <iframe width="280" height="545" frameborder="0" scrolling="auto" marginheight="0" marginwidth="0" |
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| | </div> | | </div> |
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| − | <div style="width: 560px; height: 550px; margin: 0px; padding: 0px; overflow: hidden;"> | + | <div style="width: 560px; height: 550px; margin: 0px; padding: 0px; overflow: auto;"> |
| − | ==Project name== | + | ==Project 6== |
| | author(s):[[User:Andrew|Andrew Gooden]] | | author(s):[[User:Andrew|Andrew Gooden]] |
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| − | ==Summary==
| + | '''THE PROBLEM:''' |
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| − | Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ac lobortis nibh. Sed et lectus et dolor convallis sagittis id a sem. Nulla interdum nunc et urna hendrerit at pellentesque risus convallis. Proin a turpis nunc, eu tincidunt arcu. Etiam magna turpis, facilisis id placerat et, congue eu nisi. Vivamus euismod nulla id elit laoreet placerat eu eu nisi. Morbi id libero quam, nec rhoncus diam.
| + | Forever at the mercy of economic forces and ongoing technological development and innovation, the construction industry is in a constant state of change. Within this turbulent environment, the role of the architect seems to evade definition. This is because the role of the architect varies from one project to another, as well as more generally over time. And yet, one factor seems consistent across all the common procurement methods; architects always remain on the supply side. The construction industry has therefore become a buyers’ market. Architects are often forced to take on substantial risk by investing time and money in competing with each other to ‘win’ a commission. This is particularly true in times of recession, when architecture firms may struggle to find work through more traditional avenues (i.e. outside of competitions). |
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| − | Cras non dolor ipsum, commodo mattis velit. Duis a augue enim. Cras aliquet augue vitae libero rutrum congue bibendum urna cursus. Sed posuere felis sed ante suscipit consequat. Nullam pretium interdum ultricies. Morbi dignissim congue pulvinar. Mauris tincidunt, tellus at suscipit aliquam, nisl lacus pellentesque odio, pretium consectetur nisl neque in velit. Nunc hendrerit dolor at nibh porttitor eget faucibus augue malesuada. Ut venenatis consequat metus.
| + | Project 6 proposes that architecture can, and should, take on a more prominent role within the construction industry. The contention is that architects are currently largely passive slaves to buyers (i.e. clients) This makes them vulnerable. In order to overcome this and create a more promising future for the profession, architects need to become more active in creating demand for building and design. |
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| − | ==Connections==
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| − | [[project01:frontpage|01NAME]], [[project02:frontpage|02NAME]]
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| − | </div>
| + | At the time of writing, there are 36 potential projects, all of which have something in common; there is no client. This fact affords the designers a lot of freedom as it implies that he/she is free to invent a brief which aligns with his/her own agenda. This freedom comes at a price though as, without a client, the projects will only ever exist on paper. But if a solid case is put forward as to why the project/s should exist, is it not conceivable that demand (i.e. clients) could be ‘created’ and, ultimately, the project/s procured? |
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| − | </div>
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| − | <div style="height:152px; width: 850px; margin:0px; padding: 0px; padding-top: 20px; overflow: hidden;">
| + | '''A POSSIBLE SOLUTION:''' |
| − | <div style="float:left; width: 270px; height 152px; margin-right:20px; border:0px;" align="center">
| + | |
| − | [[File:Sample_image.png|270px]]
| + | |
| − | </div>
| + | |
| − | <div style="float:left; width: 270px; height 152px; margin-right:20px; border:0px;" align="center">
| + | |
| − | [[File:Sample_image.png|270px]]
| + | |
| − | </div>
| + | |
| − | <div style="float:left; width: 270px; height 152px; border:0px;" align="center">
| + | |
| − | [[File:Sample_image.png|270px]]
| + | |
| − | </div>
| + | |
| − | </div>
| + | |
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| − | <div style="height:152px; width: 850px; margin:0px; padding: 0px; padding-top: 20px; overflow: hidden;">
| + | Project 6 proposes a marketing campaign in three stages… |
| − | <div style="float:left; width: 270px; height 152px; margin-right:20px; border:0px;" align="center">
| + | |
| − | [[File:Sample_image.png|270px]]
| + | '''STAGE 1:''' |
| − | </div>
| + | This will aim to convince all 36 designers that they should incorporate their individual designs into a grand scale organisational system, namely ''The Brain Project''. A sample is included in the banner at the top of this page. |
| − | <div style="float:left; width: 270px; height 152px; margin-right:20px; border:0px;" align="center">
| + | |
| − | [[File:Sample_image.png|270px]]
| + | |
| − | </div>
| + | '''STAGE 2:''' |
| − | </div>
| + | This will consider the range of potential clients. It will aim to procure clients by suggesting that a) the RDM area has the potential to generate substantial economic returns and b) that (at least some of) the designs proposed by the group of 36 students are viable means by which these economic returns could be attained. |
| | + | |
| | + | |
| | + | '''STAGE 3:''' |
| | + | This will be a scheme aimed at the public, to convince them that the RDM area is actually worth visiting. This could run in parallel to Stage 2. |
[edit] Project 6
author(s):Andrew Gooden
THE PROBLEM:
Forever at the mercy of economic forces and ongoing technological development and innovation, the construction industry is in a constant state of change. Within this turbulent environment, the role of the architect seems to evade definition. This is because the role of the architect varies from one project to another, as well as more generally over time. And yet, one factor seems consistent across all the common procurement methods; architects always remain on the supply side. The construction industry has therefore become a buyers’ market. Architects are often forced to take on substantial risk by investing time and money in competing with each other to ‘win’ a commission. This is particularly true in times of recession, when architecture firms may struggle to find work through more traditional avenues (i.e. outside of competitions).
Project 6 proposes that architecture can, and should, take on a more prominent role within the construction industry. The contention is that architects are currently largely passive slaves to buyers (i.e. clients) This makes them vulnerable. In order to overcome this and create a more promising future for the profession, architects need to become more active in creating demand for building and design.
At the time of writing, there are 36 potential projects, all of which have something in common; there is no client. This fact affords the designers a lot of freedom as it implies that he/she is free to invent a brief which aligns with his/her own agenda. This freedom comes at a price though as, without a client, the projects will only ever exist on paper. But if a solid case is put forward as to why the project/s should exist, is it not conceivable that demand (i.e. clients) could be ‘created’ and, ultimately, the project/s procured?
A POSSIBLE SOLUTION:
Project 6 proposes a marketing campaign in three stages…
STAGE 1:
This will aim to convince all 36 designers that they should incorporate their individual designs into a grand scale organisational system, namely The Brain Project. A sample is included in the banner at the top of this page.
STAGE 2:
This will consider the range of potential clients. It will aim to procure clients by suggesting that a) the RDM area has the potential to generate substantial economic returns and b) that (at least some of) the designs proposed by the group of 36 students are viable means by which these economic returns could be attained.
STAGE 3:
This will be a scheme aimed at the public, to convince them that the RDM area is actually worth visiting. This could run in parallel to Stage 2.
